Periodic Table Of SEO Success Factors

Types Of Search Engine Success Factors

• On-the-page SEO
• Off-the-page SEO
• Violations

Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.

On-the-page success factors.

On-the-page search ranking factors are those that are almost entirely within the publisher’s own control.

Off-the-page success factors.

Off-the-page ranking factors are those that publishers do not directly control.

SEO violations & ranking penalties.

Make no mistake — search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.

Content & search engine success factors

Cq: Content quality

Cr: Content research/keyword research

Cw: Content words/use of keywords

Cf: Content freshness

Cv: Vertical search

Ca: Direct answers

Site Architecture & Search Engine Success Factors

Ac: Site crawlability

Am: Mobile-friendly

Ad: Duplication/canonicalization

As: Site speed

Au: Are your URLs descriptive?

Ah: HTTPS/secure site

HTML Code & Search Engine Success Factors

Ht: HTML title tag

Hd: The meta description tag

Hs: Structured data

Hh: Header tags

Trust, Authority & Search Rankings

Ta: Authority

Te: Engagement

Th: History