The new year brings a fresh start and new opportunities to grow your business. But in order for you to grow, potential clients and customers must be able to find your website when they search online.
1. Use a Schema Markup
How search engines view your site is the third most important factor in ranking. Using a schema will ensure that search engines see your site the same way you and your users see it.
2. Focus on Content Curation
In addition to creating content, you should curate content produced by your brand and by other people. Include all types of content in the mix: press releases and newsletters as well as articles and blog posts.
3. Enable Voice Search
More users are relying on voice search to give them a break from typing. By enabling voice recording on your site, you can rank higher than your competitors who neglect to include this feature.
4. Speed Up Your Site
Users are not the only ones who appreciate a fast site. Search engines take speed into account too.
5. Take Advantage of Changes to SERPs
In 2016, Google started offering some websites the chance to have longer titles and meta descriptions in SERPs. If you receive this extra space, take advantage of the opportunity by going into greater detail and adding more keywords to both headlines and meta descriptions.
6. Switch to “https”
If your site is still using “http,” you could be jeopardizing your users’ information. Even if you only ask for basic contact details, users may be wary about parting with information on an “http” site.
7. Remember Your Local Business Pages
Companies often create local business pages for all their locations, mainly for the purpose of backlinks, and then fail to keep these profiles maintained. Outdated local business pages are bad for SEO, as your overall brand appears inactive online.
8. Optimize for All Major Search Engines
Most SEO tips relate to Google, as Google dominates internet search volume. However, plenty of people use Bing and Yahoo: some due to preference and others due to a default search engine setting they never bothered to change.
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